Pengaruh Customer Reliationship Marketing Dan Brand Trust Terhadap Customer Loyality Pada Barber Bankers Kabupaten Mamuju
Keywords:
Customer relationship marketing, Brand Trust and Customer LoyaltyAbstract
This research aims to determine the influence of customer relationship marketing and brand trust variables on customer loyalty at Barber Bankers, Mamuju Regency. The research method used is quantitative methods with primary data using questionnaires. Respondents in this study were customers at Barber Bankers, Mamuju Regency, with an unknown or unlimited population, the sample used was a Nonp robability Sampling technique, and the sample size was determined using the Slovin formula with a sample size of 100 respondents. The formula used in this research is validity test, reliability test, multiple linear regression, t test and f test. The results in this research show that the customer variable relationship marketing and brand trust partially significant effect on customer loyalty at Barber Bankers Mamuju Regency. Relationship marketing variables and brand trust simultaneously has a significant effect on customer loyalty at Barber Bankers, Mamuju Regency.
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