Analisis Rantai Pemasaran Komoditi Bawang Merah Dari Kabupaten Enrekang Provinsi Sulawesi Selatan Ke Kota Mamuju Provinsi Sulawesi Barat
Keywords:
Marketing Chain, ShallotsAbstract
This research aims to analyze the marketing chain of shallot commodities from production centers in Enrekang Regency to consumer markets in Mamuju City. Using a qualitative descriptive approach, this study examines the distribution flow, the factors involved in the marketing process, as well as the roles and benefits of each actor in the chain. The main focus of the research includes the identification of the marketing chain in the distribution process, such as transportation issues and price fluctuations. In addition, this research also explores the strategies used by market players to maintain the continuity of distribution and their role in supporting the efficiency of the marketing chain. Through interviews, observations, and documentation, this research is expected to provide a comprehensive picture of the dynamics of red onion marketing across provinces, as well as serve as a basis for formulating policy recommendations to enhance efficiency and the welfare of actors in the agricultural sector
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